The Architecture of AI CRM Platforms

For Shoppias Ecommerce LLC, we were tasked to reinvent the CRM experience. Traditional rule-based CRM systems failed to scale to the personalization demands of modern retail.

We threw out the old playbook and architected an entirely AI-driven platform.

A Visual Overview

Here is a look at what an AI-driven dashboard design structure looks like, pulling real-time inference points across the dashboard:

Why Gemini and GROQ?

To achieve real-time insight generation and automated personalized email workflows, we split the computational load:

1. Gemini API handles the heavy lifting for long-context understanding—summarizing historical interactions.
2. GROQ provides lightning-fast generation for highly-atomic tasks like creating targeted subject lines or short email body content in sub 300ms.

Video Demonstration

Watch this conceptual breakdown of how fast GROQ can infer personalized data compared to legacy implementations:

By leveraging these new asynchronous APIs alongside FastAPI, we turned the CRM from a passive system of record into an active sales assistant.